Arttech The Story House

Strengths

• RERA-registered project (GGM/984/716/2025/87) providing regulatory oversight and buyer protection
• Strategic location in Sector 89A with access to Dwarka Expressway, NH-8, and proximity to IMT Manesar/Cyber City
• Differentiated positioning with senior-friendly amenities (on-site clinic, ramps, gentle slopes) catering to an underserved segment
• Low-density boutique project (approx. 4.5 acres, ~350 units across 5 towers) offering relative exclusivity
• Configuration options in 2 BHK and 3 BHK with Vaastu-friendly layouts and modern specifications
• Bank loan approvals claimed from leading financial institutions

Risks

• Extremely long possession timeline of ~7 years (Feb 2032) exposes buyers to significant construction delay risk and capital lock-in
• Developer Arttech Elegant Homes LLP has limited publicly verifiable track record in large-scale residential deliveries in Gurugram; no independently verified past project completion data found
• Sector 89A is still largely under development with incomplete social infrastructure; daily conveniences, retail, and public transport (metro) remain 'upcoming' rather than operational
• Price transparency is poor ('Price on Request'); buyers must negotiate without clear benchmark pricing, increasing risk of inconsistent pricing
• Intense competition from branded developers (Sobha, Hero, Godrej, Krisumi) in adjacent sectors with stronger execution track records and better amenities
• Possibility of oversupply in New Gurgaon corridor as multiple projects launch simultaneously; could suppress appreciation and rental yields
• Specific RERA number format and date (08.10.2025) appears futuristic; buyers should independently verify authenticity on HRERA portal
• One property portal (Realty Hunting) noted 'RERA approval is pending' despite other sources claiming approval — inconsistency that warrants verification

Our read

Location:

Sector 89A is positioned as an emerging growth corridor in New Gurgaon with strategic highway connectivity. However, it currently lacks the maturity of central Gurugram sectors. The area is surrounded by agricultural and developing parcels. While Dwarka Expressway improves connectivity, local roads, street lighting, and daily retail remain works in progress. The upcoming metro corridor is a long-term positive but not operational. Buyers should treat this as a 7-10 year infrastructure play rather than immediate lifestyle convenience.

Price:

With a listing portal indicating starting prices around ₹2.17 Cr and size ranges of 1,330-1,730 sq ft, implied pricing falls in the ₹9,000-13,000/sq ft range. This is competitive but not deeply discounted versus established competitors. Given the 2032 possession timeline, buyers are essentially paying today's prices for delivery in 7 years — a risky proposition if capital values stagnate or developer execution falters. Price-on-request models often obscure true pricing and can lead to discriminatory quotes.

Buyer fit:

Best suited for: (1) End-users with a very long horizon who are comfortable waiting until 2032; (2) Investors with high risk appetite betting on Dwarka Expressway corridor appreciation; (3) Buyers specifically seeking senior-living friendly features integrated into a standard residential project. NOT suited for: Buyers needing possession within 3-4 years; risk-averse investors; buyers requiring immediate rental income or self-use.

Market read

Price trend:

Sector 89A and nearby Dwarka Expressway corridor has seen steady capital appreciation driven by infrastructure upgrades and connectivity improvements. New launch projects in Sector 89/89A are priced competitively compared to more established sectors. However, specific price trend data for Arttech The Story House is limited given it is a fresh launch with 'Price on Request' strategy. A listing portal listing indicates units starting around ₹2.17 Cr. Area average for new launches in Sector 89A ranges approximately ₹9,000-12,000 per sq ft depending on specifications and exact location.

Rental yield:

Sector 89A rental market is still developing as many projects are under construction. Current rental yields in New Gurgaon/Dwarka Expressway corridor range 3-4% annually, with higher yields expected once commercial/IT hubs nearby mature. Immediate rental demand is moderate since sector lacks ready inventory and social infrastructure is still catching up.

Demand:

Demand is driven by proximity to Dwarka Expressway, NH-8, IMT Manesar and upcoming metro corridor. The project targets mixed demographics including young professionals, families, and seniors due to its healthcare/clinic features. However, Sector 89A faces competition from nearby sectors (80, 104, 106) with established brand developers (Sobha, Hero, Krisumi).

Resale:

Resale market for under-construction units is nascent. Ready resale inventory in Sector 89A is limited. Resale liquidity will depend on construction progress and timely possession by 2032. Early investor exits may face competition from newer launches in the same micro-market.

In the news

• Arttech The Story House launched in Sector 89A Gurugram with possession timeline of Feb 2032

  New launch residential project offering 2 & 3 BHK apartments. Project is RERA registered and expected to be delivered by February 2032. Listed on major property portals as new launch. — 99acres, 2025

• Arttech The Story House features boutique luxury living with senior-friendly amenities

  Project highlighted as boutique luxury living with modern European architecture, low-density premium project targeting end-users seeking exclusive lifestyle spaces with proximity to Dwarka Expressway. — Assured Gains, 2025